San Francisco, CA – March 9, 2015 – Matthew Borland, Managing Broker and Partner at Zephyr Real Estate, was recently named Chief Innovation Officer, adding a new dimension to his extensive responsibilities. The new position augments his role as Sales Manager at Zephyr’s Upper Market Office.

As Chief Innovation Officer, Borland will be guiding the company’s continuous efforts in staying ahead of the competition in technology, transaction management, customer relationship management, and excellence in the marketplace.

Borland joined Zephyr over 10 years ago and has been instrumental in leading the company in consistent growth, increased market share, and an impressive arsenal of collateral resources for Zephyr’s 250+ agents. He has brought innovative business processes to fruition such as MLS Direct, Agent Metrics, and the Agent Advance program. He has been instrumental in the company’s luxury market; market share has increased from 13 percent of Zephyr’s volume to over 38 percent. He has worked tirelessly to develop a culture and environment of teamwork among the agents and has a proven track record of keeping up with and anticipating the rapid rate of change and innovation in the real estate industry.

Active in local organized real estate, Matthew was named REALTOR® of the year in 2004 and served as President of the San Francisco Association of REALTORS® in 2006. He is an active participant in both the local and state Associations of REALTORS®.

“Matthew knows how important teamwork is in achieving and surpassing our goals. Matthew, along with the entire Zephyr management team, embraces and celebrate changes, and he is the right person to fill the role of Chief Innovation Officer,” commented Randall Kostick, President of Zephyr.

About Zephyr Real Estate

Founded in 1978, Zephyr Real Estate is San Francisco’s largest independent real estate firm with nearly $2 billion in gross sales in 2014 and a current roster of more than 250 full-time agents. Zephyr’s highly-visited website has earned two web design awards, including the prestigious Interactive Media Award. Zephyr Real Estate is a member of the international relocation network, Leading Real Estate Companies of the World; the luxury real estate network, Who’s Who in Luxury Real Estate; and the local luxury marketing association, the Luxury Marketing Council of San Francisco. Zephyr has six strategically located offices in San Francisco, a business center in Marin County, two brokerage affiliates in Sonoma County, and serves a large customer base throughout the San Francisco Bay Area. For more information, visit http://www.zephyrsf.com.